Event Information

Event Topic:
Getting to (and Through) No: Managing Rejection and Conflicting Feedback from Investors, Advisors, and the Market

Event Description:
As a denizen of the Bay Area, you've probably been beaten over the head with lean startup and customer discovery methodology (don't worry, in case this new for you, we'll cover this briefly - and better yet - frame it in a way that acknowledges the complexity of the stakeholder ecosystem in the medical device industry). But what do you DO with all this information? What if there is no consensus on the best path forward? What if you have a platform technology -- should your exit or commercialization strategy be based on pumping out products (and if so, which comes first, and why) -- or should you validate the platform and get out early? What happens when EVERYONE you talk to has a different opinion on all of these things -- and those "everyones" are key decision makers (investors, regulators, payers, etc) that can't be ignored? In this session, life science company founders, R&D leaders, and other innovators will learn how to conduct a robust, methodical exploration of the stakeholder ecosystem relevant to their product while managing negative and conflicting feedback. Innovators will walk away with an evidence-based approach to inform and de-risk their product development strategy, whether it's for internal funding requests, investor pitches, or grant proposals.

Date/Time:
Date(s) - 10/20/20
8:30 am - 10:30 am

Event Location:
Zoom talk: https://us02web.zoom.us/j/85043660945:

Speaker Information

Event Speaker:
Lucia Mokres

Event Speaker Title:
Founder & Principal

Event Speaker Company:
Araneae Biotech Consulting LLC

Event Speaker Bio:

Dr. Lucia Mokres is a Life Science Consultant based in the San Francisco Bay Area. She specializes in coaching early stage companies through Stakeholder Ecosystem DiscoverySM, allowing them to gain traction and develop an investable technology and business model. She also loves rolling up her sleeves to help companies at all stages meet urgent medical, scientific, regulatory, and clinical project deadlines, leveraging her broad experience and expertise to rapidly get up to speed and produce high quality deliverables. Prior to establishing her consultancy, she was the Chief Medical Officer of EpiBiome, Inc. In this role she provided medical oversight and strategic direction for all clinical development activities, defined regulatory strategy, supported marketing and business development activities, and served as the medical point of contact for external stakeholders. She was a key contributor for investor pitches, and was an invited speaker nationally and internationally on the challenges faced by early stage companies seeking product approval or clearance. She led EpiBiome through the NSF Innovation Corps and several other incubators and accelerators. Prior to joining EpiBiome, Dr. Mokres served as a medical advisor and program manager in the medical device industry. She completed her postdoctorate at Stanford University School of Medicine, and graduated from the Colorado State University College of Veterinary Medicine and Biomedical Sciences. In her spare time, she mentors other early stage companies through the Springboard Enterprises and California Life Sciences Institute advisory programs, and mentors women completing their PhD and postdoctoral studies on behalf of the Association for Women in Science.

Event Details

Cost:
$0

Add To Calendar