Agenda

6-6:30 PM – Networking

6:30 – 7:05 PM – BIONews and Admin

7:05- – Pia Abola Presentation, followed by Discussion.

Event Information

Event Topic:
Branding in the life sciences – building, measuring, and moving beyond blue

Event Description:
Whether your products or services are sold to scientists, medical professionals, or patients, having a distinct and easily recognized brand can do a lot for your bottom line. Good branding can keep your company at the top of your customers’ minds, making you their first choice when they’re ready to buy. But getting to that “strong” brand can take time, effort, and consistency. In this presentation, I’ll share cover the key elements of a brand, how to build a “strong” life science brand, and a few ways to measure the strength of your brand.

Date/Time:
Date(s) - 01/11/22
6:00 pm - 8:15 pm

Event Location:
Zoom talk: https://us02web.zoom.us/j/88274227563:

Speaker Information

Event Speaker:
A. Pia Abola, PhD

Event Speaker Title:
Content Strategist & Scientific Copywriter

Event Speaker Company:
Supreme Optimization

Event Speaker Bio:

As a child, I could never decide whether I wanted to be a scientist or a writer. Now that I’m older (but not necessarily grown up) I’ve managed to combine science and writing into a career as a life science content marketer. With bench experience in protein-DNA biochemistry, plant-bacteria symbiosis, genomics (before NGS), systems biology, and antiviral drug discovery and 11 years as a content marketer, I turn complex technology into compelling stories for scientists.

Event Details

Cost:
$0

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