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Event Information

Event Topic:
Running a Remote Clinical Trial on a Shoestring Budget

Event Description:
Join us for a look inside the POMPOM Study for the Milli Expanding Vaginal Dilator with vibration. This is a groundbreaking case study with a behind-the-scenes look at how to generate robust, real-world clinical evidence for an OTC medical device for $150k. Learn about the advantages of a remote data capture model and compelling incentives for high retention. The study achieved exceptional patient engagement and retention and generated market-moving outcomes at 3 and 6 months, with data presented at 5 clinical meetings plus a forthcoming manuscript.

Date/Time:
Date(s) - 01/13/26
6:15 pm - 8:30 pm

Event Location:
Other: https://us02web.zoom.us/j/83593256859

Speaker Information

Event Speaker:
Debbie Donovan

Event Speaker Title:
Head of Commercial Operations

Event Speaker Company:
Materna Medical

Event Speaker Bio:

Debbie Donovan is a seasoned commercial leader in the medical device industry. She is known for operationalizing effective strategies and developing revenue-generating programs. She excels in leading teams in market access, clinical marketing, communications, and sales to clinicians and consumers. Debbie was most recently the Head of Commercial Operations at Materna Medical, overseeing marketing, sales, business development, and reimbursement for modern vaginal dilators for two indications. Previously, she was the Director of Marketing Operations at Cala Health, where she launched a bioelectrical wearable therapy for chronic conditions. Her experience also includes roles at Intuitive Surgical, EndoGastric Solutions, Avantis, Conceptus, Kyphon, and Somnus, serving various medical specialties. Debbie holds a BA in public relations journalism from the University of Southern California. She volunteers with MedtechWOMEN and the San Francisco Bay Area Chapter of the International Association of Business Communicators. Outside of work, you can find her doing ice dance patterns at local skating rinks.

Event Details

Cost:
$0

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