The Versatility & Power of the White Paper in Breaking Through Roadblocks for Medical Device Companies-Julia S. Rasor, MS-07/07/2009 - 8:30am

Event Information
Event Topic: 
The Versatility & Power of the White Paper in Breaking Through Roadblocks for Medical Device Companies
Event Date: 
07/07/2009 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Julia S. Rasor, MS
Event Speaker Title: 
Medical Device Strategist
Event Speaker Company: 
Rasor Consulting Group
Event Speaker Bio: 

Julia Rasor, Medical Device Strategist at Rasor Consulting Group, is a strategic entrepreneur with an extensive track record of leading very successful solutions for business, clinical, or regulatory roadblocks as well as technical hurdles. She uses a combination of science, business, and regulatory savvy and tools developed from a 50-company experience to 'Fast Track' companies reducing cost and risk thus seizing the competitive advantage.

Julia is inventor of a $100M/year revenue medical product (the first commercial ultrasonic contrast agent; CEO Founder of a drug delivery company that closed ~$38M to date and whose present CEO is the former CEO of Alza and Glaxo; Member of 5 Scientific Advisory Boards; Inventor of 13 issued and pending patents; Founder of Rasor Consulting Group celebrating 25 years of success for clients at http://www.MedicalDevice.com ; author of 'Rasor Resource Newsletter', a periodical publication that provides valuable, proven tools for medical device executives (subscription and archive available on website); and author of 30 publications and 20 White Papers yielding multi-million dollar venture funding, increased sales, and reversal of FDA’s previously stated decisions [Rasor JS. Producing a white paper: A parallel path making clinical data available before publication. Amer Med Writers H. 1991 Dec;6(4):12]. She often works as an interim Chief Strategy Officer (CSO).

Julia holds an M.S. in Human Physiology from the University of California, Davis, a B.S. in Biology from Wright State University in Dayton, Ohio, a Professional Certificate in Engineering Management from University of California in San Diego (a 2-year post baccalaureate academic study in management science), and a Multidisciplinary Medical Communications Certificate from the American Medical Writers Association (AMWA, Founded in 1940).

Event Details
Cost: 
$0 - Free
Event Details: 

Gain invaluable insight on how to utilize White Papers to break through roadblocks and unite thinking in medical device development, regulatory affairs, fundraising, marketing and sales, and more. The many versatile uses of this vehicle will be covered as well as the author background and steps needed to create a successful White Paper. Hear case studies where the speaker’s White Papers have yielded multi-million dollar venture funding, increased sales, reversal of FDA’s previously stated decisions, and have been instrumental in transforming medical device company start-ups into large cap companies such as J&J, Medtronic, Boston Scientific, and Tyco.