Mr. Gilbride has 12 years of experience in marketing and business development. Prior to joining SpinalMotion, he served as the Director of Marketing & Business Development at Starion Instruments. He also served as a Senior Product Manager with ArthroCare. Mr. Gilbride received an M.B.A. from The Wharton School and a B.S. from Boston College.
Reimbursement is one of the most important factors in the success of a new medical device. This retrospective analysis will cover the market expectations, unexpected reimbursement challenges and market performance of a new, innovative product in spine surgery. This discussion will cover the three tenants of reimbursement- coding, coverage and payment, and the role that each of the players (surgeon societies, CMS, private payers and device companies) have in the process.