Interpreting the Voice of Customer (VoC) i.e. Surgeon Feedback to Design Next-Generation Medical Device Solutions-2017-06-21

Event Information
Event Name: 
Interpreting the Voice of Customer (VoC) i.e. Surgeon Feedback to Design Next-Generation Medical Device Solutions
Event Date: 
06/21/2017 - 7:30pm
Event Location: 
Room M-114, Stanford University Medical School
Event Details
Event Type: 
Event Details: 

Wednesday, June 21, 2017, 7:30 PM - Reminder

Location: Room M-114 of the Alway Bldg., Stanford University School of Medicine (see campus map at link below).

Optional dinner location: Stanford Hospital cafeteria, 6:15 PM (no host, no reservations, self-serve)

The Stanford campus map is at:
Parking is usually free after 5 PM at Roth Way Garage, which is at the corner of Roth Way and Campus Drive on the map. The Stanford Hospital Cafeteria is across Campus Drive from Roth Way Garage and near the Emergency entrance. The meeting is in Room M-114 of the Alway Building, which is also across Campus Drive from Roth Way Garage, and Room M114 is accessible from outside the Alway Building.

SPEAKER: Rachit Ohri, CEO and Founder
Enable Life Sciences, LLC
Cambridge, MA

Interpreting the Voice of Customer (VoC) i.e. Surgeon Feedback to Design Next-Generation Medical Device Solutions

ABSTRACT: Why is it so elusive to translate surgeon feedback into breakthrough medical device product concepts? This talk outlines the pitfalls and opportunities for Voice of Customer (VoC) campaigns with surgeons and physicians. Case studies are presented for converting VoC data into information, the information into insights, and the insights into product concepts. The talk also highlights the interplay between the VoC (Voice of Customer), the VoT (Voice of Technology) and the VoM (Voice of the Market). VoC data interpretation is also explored in the context of cultural and geographic differences, as well as differences between medical reimbursement ecosystems.

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BIOGRAPHY: Rachit Ohri has more than 12 years of experience building multi-disciplinary programs for developing medical devices from concept through clinical validation. In 2013, he founded Enable Life Sciences, a medical device development services company. As CEO, Rachit has led the young company through successful completion of 6 medical device development projects for clients in Asia, Europe, and North America. He has led this company through technical consulting as well as orchestrating the output of globally-distributed 3rd party labs. Prior to founding Enable Life Sciences, he was a Program Manager at Covidien, where he led development of a microspheres technology platform, with an IP portfolio of 30+ patent applications. Before his move to Covidien, Rachit was a Principal Engineer for Cappella Inc., where he led development of polymer-free drug eluting stent (DES) technology and operating room stent placement for coronary bifurcation stenting. Before that he was a Senior Scientist at Boston Scientific, where he led the establishment of a core facility for biocompatibility evaluation of next generation stents after Taxus. Rachit has co-authored several publications in peer-reviewed scientific journals, as well as 14 issued US patents. Dr. Ohri received his Ph.D. in Bioengineering (2003) from the University of Washington, Seattle and his undergraduate degree in Chemical Engineering from the National Institute of Technology (NIT), Trichy, India. Additionally, Dr. Ohri is a 2011 alumnus of the MIT Sloan School of Management’s flagship programs for Executives, namely the Certificate in Innovation and Strategy and the Greater Boston Executive Program (GBEP).