International Market Entry Strategies and Considerations for Market Prioritization -Kirk Zeller-04/04/2017 - 8:30am

Event Information
Event Topic: 
International Market Entry Strategies and Considerations for Market Prioritization
Event Date: 
04/04/2017 - 8:30am
Event Location: 
Sunnyvale City Council Chambers- 456 West Olive Ave., Sunnyvale
Speaker Information
Event Speaker: 
Kirk Zeller
Event Speaker Title: 
Managing Director and Co-Founder
Event Speaker Company: 
MedMarket Access, LLC
Event Speaker Bio: 

Mr. Zeller is the Managing Director and Co-Founder of MedMarket Access, LLC, an organization to which he brings more than two decades of experience in global medical device sales and marketing, channel management, market development, and business development.
Previously Mr. Zeller was Senior Director of International Market Development and Sales at SI-BONE, a Bay Area start-up. Prior to that he was Director of International Market Development at Johnson & Johnson’s Codman Neuro where he successfully led the integration of the Asia-Pacific business he built while at Micrus Endovascular (acquired by J&J in 2010) and expanded the business into new markets. Mr. Zeller was an early employee at Bay Area start-up PneumRx where he was responsible for International Sales. Mr. Zeller spent the first 12 years of his career working for Japanese medical device companies in various roles based in Japan, US, and Europe.
Mr. Zeller began his career selling heart valves in Japan after having spent most of his undergraduate degree studying there. He has launched many products in Japan over the last 23 years and spent more than 10 years of his life living there. He has since expanded his international experience crisscrossing the globe, traveling to around 50 countries and spending over a decade living, working, and studying in Asia and Europe.
Mr. Zeller’s strong desire to deepen his understanding of the medical device industry, start-ups, and international markets led him to focus his masters and doctoral study and research on these topics. He completed an MBA with a specialization in BioPharma and Health Technology Entrepreneurship at Imperial College London with a master’s thesis on “Financing and Beyond: The Role of Venture Capital in Silicon Valley Based Medical Device Companies.” For his Doctorate of Business Administration from the International School of Management (ISM) he received a distinction on his dissertation entitled: “European Market Entry Strategies for Venture Capital Financed Medical Device Companies.” Mr. Zeller’s executive education has included study in China, Brazil, India, South Africa, Japan, France, and England.

Event Details
Event Details: 

To ensure success medical device start-ups have to make efficient use of their limited resources and prioritize. This talk will examine the many considerations for prioritizing entry into international markets including such factors as:

Market opportunity
Time to market
Healthcare system
KOL influence
Market influence on the region/world
Reference pricing
Distribution options
Potential impact on valuation