Formulating Pricing & Reimbursement Strategies in a Challenging Global Environment-Christian Schuler-08/09/2011 - 6:00pm

Event Information
Event Topic: 
Formulating Pricing & Reimbursement Strategies in a Challenging Global Environment
Event Date: 
08/09/2011 - 6:00pm
Event Location: 
Wilson Sonsini Goodrich & Rosati, 650 Page MIll Road, Palo Alto, CA
Speaker Information
Event Speaker: 
Christian Schuler
Event Speaker Title: 
Event Speaker Company: 
Simon-Kucher & Partners LLC
Event Speaker Bio: 

Christian Schuler is Partner in the Life Science Division of SIMON-KUCHER & PARTNERS Strategy & Marketing Consultants LLC, working out of the company’s office in San Francisco, USA. Before that he worked for 8 years in the company’s Headquarters in Bonn, Germany.

Mr. Schuler received his degree in Business Administration with a focus on marketing, international management and chemical technology from the University of Mannheim in 1998. His project-based final thesis “Pharmaceutical Marketing - an Empirical Study”, which he wrote in co-operation with m2c Prof. Perlitz & Partner Management Consultants, includes an extensive survey within the German pharmaceutical industry.

Mr. Schuler specializes in strategic pharmaceutical marketing, value-to-customer, market entry strategies, P&R strategies, innovative pricing strategies, product lifecycle strategies, generics defense strategies, licensing & valuation and market forecasting.

Since joining SIMON-KUCHER & PARTNERS, Mr. Schuler has conducted in-depth research and data analysis for life science companies and developed various national and international pricing and market entry strategies for new chemical entities, medical devices and scientific equipment. To date he has led projects for many leading pharmaceutical, biotech and medtech companies as well as for small start-up companies.

Mr. Schuler has published various articles on pharmaceutical marketing, fixed reference pricing, generics defense strategies, innovative contracting and risk-sharing, licensing & valuation and functional food in German and English and is a frequent speaker at international conferences on P&R of pharmaceuticals.

Event Details
$6 - Students/In-transition - Members only
$11 - Early-bird Registration - Members only
$20 - Late Registration and Non-Members
$25 - Walk-ins
Event Details: 

The pharmaceutical, biotech, and medtech industries have recently been experiencing increased pricing pressure. This is primarily driven by a combination of increasing global expenditures in healthcare as well as a reduction in government revenues from the economic crisis. Among different markets, stakeholders are employing a variety of tools to assess product value and compare the performance of new products against existing standards of care, with the ultimate goal being healthcare cost containment.

Life Science innovators’ market due diligence must account for the nuances of stakeholder groups on the national, regional and local level within each market, in order to develop a comprehensive understanding of their innovations’ potential value. The product’s value provides a foundation that can be built on to create the optimal value-based pricing strategy and drive commercial success. Local market experience and an understanding of the interactions between international markets can then be harnessed to optimize the uptake of an innovative Life Sciences product.

Global healthcare trends will shape the direction and formulation of the optimal pricing and reimbursement strategy for an innovative product. Successful strategies must account for the monitoring, assessment and response to these global healthcare trends and challenges. This presentation will take the attendee through the top-of-the-heap trends and challenges to global healthcare systems, and what steps will be necessary to monitor, assess and respond to future developments in the healthcare market.

In this presentation you will learn how to:
• Recognize the importance of pricing in the Life Sciences
• Assess and respond to challenges in pricing and reimbursement for Life Sciences innovations in key global healthcare systems
• Approach and implement value-based pricing for healthcare innovations
• Determine the value of innovative Life Sciences products from the perspectives of payers, physicians and patients
• Employ state-of-the-art research methodologies for successful pricing decisions and strategies to translate product value into price
• Develop international pricing strategies that account for price referencing and parallel trade