Emerging Technologies for Healthcare Delivery -Geetha Rao, Ph.D-06/29/2010 - 8:30am

Event Information
Event Topic: 
Emerging Technologies for Healthcare Delivery
Event Date: 
06/29/2010 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Geetha Rao, Ph.D
Event Speaker Title: 
CEO and Co-Founder
Event Speaker Company: 
Event Speaker Bio: 

Geetha Rao, PhD
Dr. Geetha Rao is the founder and CEO of MyMedFax, Inc. a personal health records services company. She is an experienced entrepreneur and executive and has also served in numerous interim executive and advisory roles, including CEO of Springborne Life Sciences, VP of Strategy & Risk Management at Triple Ring Technologies, and Chief Corporate Development Officer at Molecular Image, Inc. Previously she was President and CEO of Norgren Systems, a biotechnology/drug discovery automation company
Dr. Rao is also active with several professional and non-profit organizations. She serves as Life Sciences Program Chair for Astia, formerly Women’s Technology Cluster, chair of ASQ Biomedical Division, Northern California Discussion Group, and on several non-profit and advisory boards. Previously, she has chaired the MIT/Stanford Venture Lab’s Emerging Business Track for Life Sciences, and has been a guest faculty on Stanford University’s Biodesign Innovation Program. Dr. Rao is a graduate of the Indian Institute of Technology, Madras, holds a doctorate from Massachusetts Institute of Technology, and a master’s degree from Stanford University’s Graduate School of Business, where she was a Sloan Fellow.

Event Details
Event Details: 

Two major legislative actions have triggered a significant shift in the outlook for healthcare delivery technologies. The first is the American Recovery and Re-Investment Act of 2009 that allocated $17B for electronic medical records (EMRs). The second was the Patient Protection and Affordable Care Act (a.k.a. Healthcare Reform) that added 30 million more people into the system at a time when healthcare costs are skyrocketing. This has accelerated the need for more cost-effective methods for delivering care. Emerging solutions are focused on early and less expensive interventions through consumer medical electronics. Devices already on the market include personal fitness and health maintenance devices, and home monitoring devices for cardiac rhythms, blood pressure, blood glucose, sleep quality, and a variety of other biometrics. The promise is that these devices will be seamlessly integrated with EMRs. This presentation will provide overview of the current market and trends in consumer controlled healthcare.