With $4B in venture funding last year and over 200,000 medical apps currently available for download, digital health has captured the attention of investors, entrepreneurs, and tech giants across the US. The current digital health landscape includes a broad range of technology solutions that span different applications, from consumer wellness to telemedicine to data analytics. These solutions address healthcare across the entire spectrum, from self-management in the home to ambulatory and hospital care.
Despite growing enthusiasm and consumer adoption of digital health solutions, significant barriers make it difficult for early stage digital health companies to scale effectively or reach profitability. These barriers include physician and patient adoption, a lack of data to substantiate improved health outcomes and cost savings, limited integration into clinical workflows and EHRs, reimbursement challenges, and regulatory hurdles. A complex, fragmented healthcare system that continues to struggle with interoperability further magnifies these barriers.
Where will digital health solutions have the greatest impact? How can companies address these barriers to accelerate adoption? In what ways can stakeholders better coordinate their efforts within the digital health ecosystem? Using stories and examples, this session will dig deeper into the largest opportunities and hardest challenges that digital health will face in the future.