Creating a Winning Life Science Product Marketing Plan-Audrey S. Erbes, Ph.D.-05/20/2014 - 8:30am

Event Information
Event Topic: 
Creating a Winning Life Science Product Marketing Plan
Event Date: 
05/20/2014 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Audrey S. Erbes, Ph.D.
Event Speaker Title: 
Principal
Event Speaker Company: 
Erbes & Associates and Audreysnetwork.com
Event Speaker Bio: 

Speaker Bio
Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and Audreysnetwork.com is a life-science business development and marketing consul­tant serving emerging biotech companies, an industry educator, and organization leader who teaches bioscience business development and marketing courses at UC Berkeley Extension. She has more than 25 years of corporate managerial experience in the biopharmaceutical industry including Executive VP and Co-founder of Kowa Research Institute and U.S. and international man­agement positions at Syntex Corporation (acquired by Roche) in market research, product management, strategic marketing, and business development with a special emphasis on Europe and Asia/Pacific/Canada.

Event Details
Cost: 
$0
Event Details: 

Bio2Device Group, Tuesday Morning, May 20, 2014

Topic: “Creating a Winning Life Science Product Marketing Plan”
Speaker: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates, Blogger at www.AudreysNetwork.com
Date and Time: Tuesday, May 20, 2014, 8:30 am
Location: Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Cost: No fee and no need to register for morning meetings

Topic Description
The presentation will provide a roadmap for achieving a successful product marketing plan for life science industry products. The talk will cover the process and development of a strategy, positioning and tactics for marketing a life science product to its best advantage and achieving the desired revenues and profit.